Here’s my answer:
Here’s the reason:
You won’t be treating Profit as an afterthought like many businesses do.
Instead, you’ll be making a conscious effort to ensure that Profit is a built-in, non-negotiable component of your business (as much as things like Payroll or Taxes are).
This isn’t some voodoo, Law of Attraction stuff where if you think about profit more it’ll just appear one day...
No - this is about being intentional about the way you structure your business’ finances to make sure they’re properly set up to help you achieve your financial goals.
Even if you’ve got low margins, and even if you’ve never turned a profit before, this is designed to work for your business.
(In fact, I’ll show you how you can start with as little as 1% profit margins, and slowly bump that up to 20-25% over time...)
And once you’ve got your Profit Pillars in place?
You can just keep doing business as usual, safe in the knowledge that you’ll always have a nice chunk of profit to enjoy at the end of the month.
Whether your margins are high, whether they’re low, or whether they feel like they don’t even exist at the moment, this book is designed to help you create an effective, sustainable Profit game plan that helps to consistently put more business profit in your pocket.